Abstract -- Daiichi Advanced Home Shopping Structure on the Internet

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Abstract -- Daiichi Advanced Home Shopping Structure on the Internet Commercial and Business Aspects Track
C1: The Internet for Business

[Paper in HTML(Not Yet)]

Daiichi Advanced Home Shopping Structure on the Internet

Matsumoto, Toshifumi ( matsumoto@spin.ad.jp)
Senoo, Yoshitaka ( senoo@daiichi.co.jp)

Abstract

This is the joint business with AT&T Jens and Daiichi Corp. doing the business on the Internet and the first business case in Japan. AT&T Jens is a joint company of AT&T and 22 Japanese major companies(such as IBJ,KDD etc) and the first commercial Internet provider in Japan. "SPIN NET" is the service name. Daiichi Corp. is one of the largest consumer electric retailer with 300 stores in Japan and they are the first company having strategy doing business on the Internet. Daiichi Corp. has also CATV netwark as their subsidiary.

This home shopping business has been started from Jan. 1994 jointed with Stanford Publication Inc.(Mr. Sugimoto is the president) selling foreign books on the Internet. This business is very successful because of the following reasons;

Customer can inquire a book information at anytime through the Internet. Database being constructed and maintained by AT&T Jens contains over 300,000 books and is located on "SPIN Net".
30% to 50% cheaper than the usual system
Books are delivered to the customer directly
The delivery time are shorten over 30% than the before
EDI solution

Now this system is being expanding as Title. "Daiichi Advanced Home shopping Structure" is planned to expand the following items;

Goods
New features : VOD through BS CATV connectivity to the home Game Computer as Internet terminal
Kiosk(Satelight Shop)

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