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Abstract
After the September elections the well known situation in the political life of Yugoslavia resneted in the presidency of Mr. Vojislav Kostunica and have established prospect conditions for new business policy. The sanctions have been cancelled, so the barriers which prevented the international marketing between Yugoslavia and the world do not exist any longer. We consider and shall prove that Internet could and has to play a very important role in the process of Yugoslav economy comeback on the world market.
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Introduction
Today with the democratic changes that have occured in Yugoslavia the door seems to be open to it's reintegration into the world market. We are again members of the United Nations, the International Monitory Fund, the European Bank for Reconstruction and Development. We are members of the Stability Pact and we are working on re-establishing our membership into the World Bank which enables establishing of the possibilities for investments. The government has been working vary hard on changing the economic and legal system in order to harmonize the laws and regulations to comply with European standards. With these changes in the near future the cooperatin with Yugoslav companies will be realistic and much aesier. Yugoslavia has na optimal geografical position and needs the fast reintegration into the world economy. The infrastructure is badly backward. On the other hand work is cheap. The possible investors from the world have expressed their interest in future mutal cooperation with Yugoslav enterprises. An average development of the Internet apply and the specialists in the field represent also special convenience. There are three basic fields through which we see the apply of Internet in the future Yugoslav economy functioning on the world market:
  1. The first field is search for the business information and new coctacts;
  2. The second is the promotion of the possibilities and needs as well as specific programs;
  3. The threed one is the reorganisation of the businees processes and transition towards e-busines.
Looking for business information and making contacts is an urgent task which could be realized by low budget. It could be done successfully by trained employees which means without additional hiring of experts. This is important, especially in the situation where a great number of employees is left without work and it also offers a possibility for retraining of certain number of employees. Internet providers offer very good options for Internet use during morning hours and also during the day until 8 o'clock p.m. It is the time of low traffic and it is very suitable for firms which could provide more connections by using proxy or modern technical solutions. The problem is telecommunication system whose infrastructure is not developed enough so that the transfer speed is very small and the interruptions are often, having in mind that there is only small number of firms that could provide more qualitative and more expensive network connection.
Promotion of the possibilities and needs of our economy is vast complicated task. The tools for web design are well known to great number of users, partly because of its simplicity, and partly because of expanded pirates at the market where the newest versions of software can be found. There is a great number of, especially young, people who come from different areas (programmers, designers, etc.) and who increase their income by web designing. Their services are very cheap, the demands of an ordering side are very modest, and the results are discussed in the chapter "Internet in the Promotion of Yu Economy". Due to irregular condition under which business was done until recently and due to the lack of non-cash payment which is the main condition for the developing of e-business ,there is not the consciousness about the importance and the role of promotion and business on the net. That is why the engagement of a firm on the Internet ends with placement of a site which is usually done by the efforts of either the employees themselves or by the connoisseurs, without any promotion, updating and tracking the effects. Except in rare occasions, it is not practice to engage a professional from the area of marketing, design and programming or existing agencies which differ in quality and are not numerous.
Along with the initiating serious business in the real world and making contacts under the European and, more generally, world's economy conditions there will come changes in approach to the Internet. The importance of the Internet promotional campaigns will be in proportion with their effects. At the moment, the profit on YuInternet lies primarily in businesses connected to the very infrastructure, web design and less trainings that become practice during the latest few months. The changes on the Internet happen very fast and several valuable projects that have started recently tell us that the time of true business on the Internet is to come.
Along with positive effects that will bring regularly planned and guided Internet promo campaigns and benefits that follow applying of information collected on-line, there will be possibilities for the Internet business to come to live. The primary conditions for entering the field of e-commerce will be realized by serious redefining of business, infrastructure development and training. We have to keep in mind that one year on the net values as seven years in the real world, and even we, as professionals in this area, have not a clue what are the changes that dare us.
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