PPT Slide
- SMS marketing project to promote new GCSE revision site
- ‘soap-opera’ style narrative about three teenagers juggling pressures of life, love and GCSEs
- users subscribe to project to receive SMS ‘broadcasts’
- texts refer to ‘know it all’ website and also characters ‘blogger’ sites
- blogger sites provide more background to character, and also link to ‘know it all’ site
- evaluating hits through mainstream marketing and narrative SMS/blogger