B5: Sales and Marketing

• Using the Internet to Build Customer Relationships: Case Study of Virtual Businesses in Taiwan
  Chung-Chuan Yang
• Daiichi/AT&T Strategic Internet Business
  Yoshitaka Senoo, Tommy Matsumoto, Jiro Mase
• The Strategic Impact of the Internet in a Given Industry
  Javier Solá
• Providing a Mass-Market Internet Service: Challenges and Solutions
  Tom Manley

Table of Contents
B4: Developing Business Communities
C1: The Internet in the Classroom: Questions and Perspectives