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Reports
These reports were written by a team of local volunteers: Angela Merino, Assina Bounis, Celia Boyer, Eric Bianchi, Irčne Butor, Julian Albert Kilker and Melisa Makzume. The reports summarise information for people not able to attend the sessions. Their comprehensiveness and accuracy are not guaranteed. For more information, please contact the presenters directly. Their e-mail addresses are available at http://www.isoc.org/inet98/program.shtml Track 3: Commerce and Finance Session: Types of Internet Business By Irčne Butor, 23 July 1998 Andrew Lymer <a.m.lymer@bham.ac.uk>
from the University of Birmingham (United Kingdom) talked about small and
medium sized businesses (SME) on the Internet. This is part of a study beginning in 96,
and examining impacts in a way that is comfortable for small business. In the background
is the fact that the commercial domain is the most rapidly growing part of the Internet.
Internet is a tool for communication and mobility, which can provide access to valuable
information. Seven cases of small commerce were given as examples. A method is needed to
understand the impact on small businesses. To compare diverse business, categories and
level of impact are studied in a matrix model. This model is a useful tool beyond the
scope of academia. Lloreng Pages Casas < pages@ati.es > from
Barcelona Internet Strategies (Spain) talked about Net strategies, relationships with
(potential) customers. The outcome of this work is a comparison between real and virtual
worlds, a taxonomy of internet strategies. Some ideas to consider are project
classification, psychological approach, contagion from leaders, usability tests. Lloreng
Pages Casas is graduate in computer sciences. He obtained his first experience with the
Catalan Institute of Applied Telematics and is now a consultant. The Institute was
dedicated to carrying out Internet projects with multidisciplinary teams. They are
constructing PORTALS (web site intended to supply personal information to people). They
plan to bring together a lot of content, using multidisciplinary teams, giving space not
only to technicians but also to ecologists, psychologists, journalists, advertisers, etc
... Martijn Ten Ham < tenhamm@who.ch > from the
World Health Organization (Switzerland) tackled the problem of cross-border advertising,
promotion and sale of medical products through the Internet. The authorities have
discovered that drugs normally sold with prescription were freely sold over the Internet.
Medical products in society have a special status. They are covered by all kinds of
regulations based on scientific considerations. If a number of questions are not asked
(quality, control, complete information, ...) there can be potentially negative
consequences. A working group has been established and has come up with recommendations.
The pharmaceutical industry is also involved. We should try to develop a model guide for
the Internet user. Preventive action is necessary. When asked if there are recommendations
or laws, and if he thinks we need to enact special laws for the Internet or expand
existing laws, Martijn Ten Ham replied that for the moment they only formulated
recommendations and gave a model for government. A next step would be to develop a model
legislation, now only a model guide exists. It will probably be an extension of existing
legislation. The pharmaceutical industry has guidelines. In most cases, current guidelines
are also valid for Internet. The diversity of national approaches to the question
complicates issues. In US, for example, non-prescription drugs may be sold on Internet. |
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