Evaluating Trends in Online Auctioning

Anne PERLMAN <aperlman@moai.com>
Moai Technologies
USA

Abstract

The presenter will review a range of online auctioning trends including: Dynamic Pricing. - Online auctions are being used to create "Virtual Private Marketplaces," where the final price of goods more closely reflects their true market value. One-to-One Marketing. - Companies are using online auctions to monitor buying patterns and determine price thresholds. Exchanges - Information on buyer behavior gathered during an auction can be used to customize product descriptions.