About the Internet Society 

Career Opportunities

Director, Strategic Marketing Communications

January 2012

About The Internet Society

The Internet Society (ISOC) is a nonprofit organization founded in 1992 to provide leadership in Internet-related standards, education, and policy. With offices in Washington DC, USA, and Geneva, Switzerland and staff located around the globe, ISOC is dedicated to ensuring the open development, evolution, and use of the Internet for the benefit of people throughout the world. The Internet Society provides leadership in addressing issues that confront the future of the Internet, serves as the organizational home for the groups responsible for Internet infrastructure standards, acts as a global clearinghouse for Internet information and education, and facilitates and coordinates Internet-related initiatives around the world focused on enabling access, building InterNetWorks, and ensuring trust and identity.

About the Position

The Internet Society's Communications team provides proactive and comprehensive communications support for the organization's strategic priorities, initiatives, and programmes. The Director of Strategic Marketing Communications will play an integral role in the Communications team by providing organization-wide support for developing and implementing a wide range of internal and external communications programmes that effectively advance the Internet Society's priorities and realize its strategic objectives. This position will provide hands-on leadership and will be responsible to develop business objectives into measurable communications programs.

The Internet Society is seeking a visionary marketing strategic communications executive with the acumen to manage a strategic marketing function that will address diverse, global stakeholders and a multi-faceted mission. He/she will have an understanding of the Internet, and ideally the context for its stakeholders, landscape and history. The Director of Strategic Marketing Communications will develop and implement marketing and communications strategies to increase awareness of the organization and its key initiatives. The successful candidate will have 10-15 years of technology marketing and strategic communications experience, and the ability to create marketing campaigns that generate global impact and measurable results.

This full-time position will report to the Vice President of Strategic Communications, and will be based in the Internet Society's Reston, Virginia office.

Primary Responsibilities

• Work with executive team and subject matter experts to develop and guide communications strategies for key organizational initiatives. Effectively communicate marketing and communication strategies, metrics and outcomes across the organization
• Work with peers across multiple functions to craft marketing and communications campaigns that align with the overall mission and directly support value propositions for current and prospective stakeholders. Responsible for defining market segment goals, messaging, positioning, targeting and programs.
• Build well-defined program and go-to market strategies using a broad range of creative marketing tactics and progressive tools. Provide market insight on the sector and awareness of trends in the Internet industry broadly to help guide the organization through the continually changing landscape
• Craft and maintain messaging platform that reflects the principles and priorities of the Internet Society. Ongoing research to ensure messaging platform is updated and relevant. As a primary communications expert, take initiative in researching, proposing and championing new and better ways of communicating messages and brand value.
• Develop and implement comprehensive social media strategy to effectively communicate organization’s messages and reach the new and targeted global and regional audiences.
• Working across the teams to identify and specify synergistic marketing communications content (such as: online marketing materials, online campaign materials or other on/off-line materials)
• Research and interpret technical data and policies, draw conclusions, and effectively communicate information to support the positions of the organization
• Provide counsel to the Chapters and Regional Bureaus on marketing and communication programs.
• Develop processes, templates and coordinate means to seek regular input from the various organizational functions to ensure quality, consistency and clarity across all communication programs and tools.
• Help make sure that the Organization’s mission and vision are pertinent and practiced throughout the organization.

Minimum Qualifications

• Minimum of ten years of experience in a senior marketing and communications role with a technology or Internet-related organization; experience with the Internet industry and community highly preferred
• Proven experience developing and executing comprehensive strategic marketing communications programs for technology products or technology-focused communications initiatives
• Expertise in creating messages that clearly articulate complex topics in a relevant and compelling way to a broad range of audiences
• Creativity in designing programs to generate awareness of an organization’s mission and core programs
• Extensive experience leveraging social media channels as part of an integrated communications program
• Possess strong writing, analytical, and project management skills
• Ability to prioritize work based on strategic direction and multiple competing priorities
• Demonstrable ability to work in a fast-paced, multi-cultural environment and interact quickly and skillfully with different internal and external constituencies
• Willingness and ability to travel occasionally

Compensation for this position will be competitively commensurate with the successful applicant’s qualifications. The Internet Society offers a very comprehensive benefit package.

Applicants should forward a resume, salary history, and any other relevant materials to jobs-marketing-director@isoc.org.

Applications will be evaluated until the position has been filled. The list of applicants will not be posted publicly, and will be reviewed in confidence by members of the evaluation committee.