Anne PERLMAN <email@example.com>
The presenter will review a range of online auctioning trends including: · Dynamic Pricing. - Online auctions are being used to create "Virtual Private Marketplaces," where the final price of goods more closely reflects their true market value. · One-to-One Marketing. - Companies are using online auctions to monitor buying patterns and determine price thresholds. · Exchanges - Information on buyer behavior gathered during an auction can be used to customize product descriptions.